how millennials are using matched betting to top up their income

A spokesman for William Hill said it tried to discourage customers “exploiting offers designed to benefit regular customers”, as it limits the firm’s “commercial ability to reward genuine customers and enhance their experience with us.”

James Midmer, Head of Communications at Paddy Power, said the profits were not high enough to compensate for the time and research needed to win.

Are there any risks?

Don’t get carried away, there are of course many risks in getting involved with matched betting. The internet is full of fake or fraudulent betting sites, and human errors can always play a part. More seriously, matched betting could act as a “gateway drug” to more risky conventional betting that can be highly addictive.

Catherine Sweet, spokesman for GamCare, gambling addiction helpline, said: “While some people may indeed make money from using a matched betting system (with significant time and effort), labelling this as risk-free is a misnomer.

“There are still risks involved. Problem gambling does not simply refer to debt or financial difficulty – anxiety, stress, depression and relationship difficulties can also be connected to a gambling problem.”

The National Gambling HelpLine is available 8am – 12am, seven days a week, on Freephone 0808 8020 133 or via web chat at www.gamcare.org.uk for anyone affected by problem gambling, including family and friends who are impacted.